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Cookie Policy

When do we use cookies and how do we get your consent?

About cookies

  • Cookies and similar technologies (“cookies”) allow small pieces of information to be read from and/or placed onto your device when you visit a website or application. This allows for websites and applications to recognise you or your device on each subsequent visit so that they can remember things like preferences, log in information and saved shopping carts.


    Cookies are very useful and do lots of different jobs. For example, they enable you to move between our web pages efficiently, remember your preferences when you visit us again and generally improve your experience when browsing with us. They can also help to ensure that adverts you see online are more relevant to you and your interests, which in turn help us to tailor our communications.


    Cookies last for different lengths of time depending on the job they do. There are session cookies and persistent cookies:


    • Session cookies only last for your online session and disappear from your device when you close your browser.
    • Persistent cookies stay on your device after the browser has been closed and last for the period of time specified in the cookie.


    You can find information about how BT processes your personal data in our privacy policy which can be found at


    We will only place cookies for the preference level you set. Your preference level will be set depending on the options chosen (usually when you first visit our website), however these can be changed at any time by clicking


    Please note that cookies set before you changed your settings will still be on your device. You can remove them using your browser settings.

  • Our free online tool can help you manage the cookies we use on websites. To use it, your web browser needs to support JavaScript – if it doesn't you can still find out about the cookies we use here, but you'll need to manage them through your web browser settings.


    We also use a cookie to remember your cookie preferences. This means if you use a different device, computer profile or browser you will have to tell us your preferences again.


    Please note that we may share the information we obtain from cookies with other members of the BT Group. All members of the BT Group provide the same high level of security and protection and will only use information obtained from cookies in accordance with the preferences you set.

The cookies we use


  • Essential cookies let you move around the website and use essential features like authentication, secure areas, shopping baskets and online billing. These cookies are automatically enabled and cannot be turned off because they are essential to enable you to browse our website or provide necessary service functions.


    We use Essential cookies to do things like:

    • To help detect fraudulent and suspicious activity;
    • Enable website content to be delivered reliably and efficiently and ensure the load of all site visitors is managed effectively across BT web servers;
    • Collect and record your cookie consent decisions; and
    • Provide proactive live chat sessions to offer you support.
    Vendor Cookie Domain Cookie Name Purpose



    These cookie names are associated with LivePerson. They are used to enable the Live Chat functionality and allow differentiation between unique users so you can receive appropriate support from a BT agent.


    This cookie is associated with LivePerson, which enables us to add online chat functionality to communicate directly with visitors.
    LivePerson LPVisitorID
    This domain is owned by LivePerson. The main business activity is to enable Live Chat functionality.


    These cookie names are associated with LivePerson. They are used to enable the Live Chat functionality and allow differentiation between unique users so you can receive appropriate support from a BT agent.
    Adobe Target at_check This cookie name is associated with Adobe Target. It is used to check if cookies are enabled/supported on the browser.
    Font Awesome _cfduid Used by the content network, Cloudflare, to identify trusted web traffic.
  • Performance cookies collect information about how you use our website. For example, which pages you visit and if you experience any errors. These cookies are important to us being able to operate and maintain our website.


    Some of these cookies are also used to perform website analytics. This may include collecting analytics about visitors to our website and collecting information about website usage. We use the information to help us improve the website and measure user interaction.


    If you do not accept these cookies it may impact on your experience of the website.


    In some cases, some performance cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed below.


    We use Performance cookies to do things like:

    • Provide statistics and analytics on how our website is used;
    • See how effective our adverts are (we don't use this information to target adverts to you when you visit other websites);
    • Help us improve the website by measuring any errors that occur;
    • Test different designs of our website;
    • Obtain feedback from you about use of our site and remember if we've already asked you if you want to fill in a survey; and
    • Remember results of tests performed to make the website more relevant to you.
    Vendor Cookie Domain Cookie Name Purpose
    Redcare In_or Registers statistical data on a users’ behaviour on the website. Used for internal analytics.
  • Functional cookies are used to provide services or to remember settings to improve your visit.


    Preventing functional cookies may mean we can't offer you some services that rely on these cookies to function properly and will reduce the support we can offer you.


    In some cases, some functional cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose.


    We may use Functional cookies to do things like:

    • Share information with partners to provide a service or application on our website. The information shared is only used to provide the service, application, product or function (as described in the table below).
    • Provide proactive live chat sessions to offer you support
    Vendor Cookie Domain Cookie Name Purpose


    These cookie names are associated with Amazon (Classic Load Balancer), to spread and manage the load of BT website visitors, evenly across our servers.
  • The core purpose of targeting cookies (otherwise known as advertising cookies) is to provide BT with valuable insights into what our customers want, including but not limited to, insight into the communications and services our customers and potential customers may be interested in.


    Disabling targeting cookies, generally does not stop you receiving advertising. It simply means that the advertising you receive is less likely to be aligned with your interests.


    In order to gain the insights, in some instances we may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. This helps to avoid you receiving advertising that is not relevant to you or your interests.


    In some instances, we may also use this information to inform us of how well our communications are received by our customers and website users. In order to do this, we may make use of additional information about you when it is available from internal and external sources to help us do this effectively.


    These cookies are also linked to services provided to BT and our customers by our trusted partners (see the Third Parties section below for more information).  We/our trusted partners may also share data derived from these cookies with other members of the BT Group for the purpose and provision of the services they provide.


    We use Targeting cookies to:

    • Link to social networks who may use information about your visit to target advertising to you on other websites;
    • Provide advertising agencies, our trusted partners and other members of the BT Group with information on your visit so that we can present adverts that you may be interested in, and prevent you receiving duplicate ads – see the “online behavioural advertising” section below for further details;
    • Deliver content, including video content, tailored to your interests;
    • Help us to segment and understand our audience by providing additional information so that we can send the most relevant communications possible;
    • Help us identify customers similar to our audience or to serve relevant adverts to you on third party websites and apps;
    • Help us to understand how well our marketing initiatives are performing and whether to continue, change or cease those initiatives; and
    • To provide tailored communications to you and personalise your use of our website when logged in, and in limited circumstances, when logged out (subject to your preferences).


    Online behavioural advertising

    We, and our trusted partners (see “Third parties” section below) use information collected from targeting cookies to collect information about your device and identify your interests by understanding how you interact with our websites, communications and services. We do this so we can tailor advertising we show you on our own and third party sites and apps.


    The information we and our trusted partners collect and share through targeting cookies does not directly identify you. It does not include your name or address.


    We use your IP address, together with the interests we have assumed based on how you’ve navigated to and interacted with our websites. For example, if you look at our TV and film packages, we will assume you would like to hear about the latest TV and film offerings we, or our partners, have to offer.


    We will also share interest-based advertising information with the third parties that set targeting cookies via our website.


    You can opt-out of the use of targeting cookies on our website for online behavioural advertising purposes by blocking and/or deleting these cookies as described below.

    Vendor Cookie Domain Cookie Name Purpose
    Adobe Audience Manager


    These cookie names are associated with Adobe (Audience Manager) and assigns your web browser a unique ID, that allows BT to perform functions such as visitor identification, ID synchronization, segmentation, modelling & reporting.
    Google Advertising Products IDE This cookie name is associated with Doubleclick (Google). It is used for serving targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. It is also used to measure the conversion rate of ads presented to the user.
    Google Advertising Products test_cookie This cookie name is associated with DoubleClick (Google). They help BT identify when you have responded to an BT advert on Google. The data collected from these cookies also helps us assess the overall performance of our advertising campaigns.
    Brightcove GED_PLAYLIST_ACTIVITY Improves targeting/advertising within the website.

    LinkedIn LinkedIn Insight Tag This cookie name is associated with LinkedIn and is used to help us to determine which users our ads are displayed to in order to improve our campaign performance and enable reporting to measure the effectiveness of advertising. 

    LinkedIn AnalyticsSyncHistory This cookie name is associated with LinkedIn. It is used to store information about the time a sync took place for users based in the EU, EEA and Switzerland.

    LinkedIn bcookie Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.

    LinkedIn li_gc Used by LinkedIn to enable log-in functionality, track user behaviour and gather advertising analytics.

    LinkedIn lidc Used by LinkedIn to enable log-in functionality, track user behaviour and gather advertising analytics.

    LinkedIn UserMatchHistory This cookie name is associated with LinkedIn. It is used to track user behaviour in order to provide better personalised advertising.

    LinkedIn bscookie This cookie is a browser ID cookie set by LinkedIn.
  • BT allow trusted third party partners to set cookies when you interact with BT services. Third parties include search engines, providers of measurement and analytics services, social media networks, affiliate networks, other members of the BT Group and advertising companies. Third parties may use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their marketing and services, and to perform services on behalf of BT (as described in the cookie categories above).


    Third parties may also read cookies placed on your device when visiting other websites, which usually takes place where that third party also sets cookies on other websites you have visited. You can manage browser cookies through your browser settings (see the Managing Cookies section below).


    It is important to note that, although BT and its trusted third party partners will only set cookies in line with your preferences, if you originally accept the use of cookies, but later change your settings, BT and its trusted third party partners may continue to use data collected and derived from cookies during the period of time you consented to the cookie placement.

  • Most browsers will allow you to choose the level of privacy settings you want. You can (a) block all cookies, (b) accept all cookies, or (c) pick a setting somewhere in between. This range lets you control your cookie settings, so you can:


    • See what cookies you've got and delete them on an individual basis
    • Block third party cookies
    • Block cookies from particular sites
    • Block all cookies from being set
    • Delete all cookies when you close your browser


    Deleting cookies means that any preference settings you have made on a website will be lost. Blocking all cookies means functionality on our websites will be lost, as described above. We don’t recommend turning all cookies off when using our websites.


    If you want to reduce your cookie settings at any time – for example, if you accept all cookies, but later decide you don’t want a certain type of cookie – you’ll need to use your browser settings to remove any cookies dropped on your previous visit.


    Find out how to manage your cookies using the most popular browsers below.


    Internet Explorer




    Google Chrome



  • You can read more about cookies at:


    Internet Advertising Bureau

    A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at: